Emaar · Branding

An identity for a park inside a mall.

Bedaya Polyclinic · Website

A polyclinic's identity, then its website.

We build businesses: the strategy, the brand identity, the website and the content.

Alternative Space is a studio in Dubai that builds businesses in real estate, luxury retail and high-end food and beverage. We set the strategy, design the brand identity, build the website and make the content, so the business opens ready. Clients include Emaar, Expo 2020 Dubai and the Museum of the Future.

Trusted by

Featured work

Brand identity, website and content work for Emaar, Shurooq, Bedaya Polyclinic, AveNew Development and Lento.

All work

The Adventure Park logotype riding a tower of the identity's seven colours

Adventure ParkCulture and events · Branding

The Lento lockup in mustard on plum, with the line The hour is yours

Lento CaféFood and beverage · Branding, Strategy

A render of the Moon Retreat lockup on a slate panel in a stone wall, domes behind, at blue hour

Moon RetreatCulture and events · Branding

A butterfly lifting off, from the opening film of the website

Bedaya PolyclinicHealth · Website, Branding, Strategy

The AveNew Development website on a phone: a black-and-white face, the line Architecting emotions

AveNew DevelopmentReal estate · Website

A render of the gold linen Reel Platinum Suites menu on a walnut side table

Reel Platinum SuitesCulture and events · Content

Expertise

The four disciplines

One team does all four, so the strategy, the brand identity, the website and the content build the same business.

01 / 04Moon Retreat, Shurooq

Branding

The identity, the guidelines, the campaign and the packaging.Logo and visual identity, brand guidelines, packaging design, namingAll branding work

02 / 04Bedaya Polyclinic

Website

The website designed and built as the brand's own room.Website design, web development, e-commerce websites, SEOAll website work

03 / 04Reel Reward, Emaar

Content

The work photographed, filmed and cut for the feed.Social media content, photography and film, reels, campaign artworkAll content work

04 / 04Lento, the idea

Strategy

The idea before the artwork, and the consultancy around it.Brand strategy, positioning, marketing strategy, creative consultancyAll strategy work

01Moon Retreat, Shurooq

Branding

The identity, the guidelines, the campaign and the packaging.

Brand identity design in Dubai, for a new business or a rebrand: the logo, the palette, the typefaces and the brand guidelines that hold them together. We draw each identity to work on a business card and on a billboard, so the business reads as one company wherever a customer meets it. Our clients include jewellers and fashion brands, restaurants and real estate companies. For Emaar we designed the Adventure Park identity and its 22-page guidelines.

Logo and visual identity, brand guidelines, packaging design, naming

All branding work

02Bedaya Polyclinic

Website

The website designed and built as the brand's own room.

Website design and development in Dubai: we design the pages, write the copy, direct the imagery, do the SEO and build the site, so the website says what the brand says and the right people find it. For Bedaya Polyclinic we did the whole site, from the strategy to the build. For AveNew Development we designed a real estate website for phone and desktop; for Whispers of Alara we designed and built an e-commerce website.

Website design, web development, e-commerce websites, SEO

All website work

03Reel Reward, Emaar

Content

The work photographed, filmed and cut for the feed.

Content creation for social media and campaigns: photography and film, reels, posts and campaign artwork, made from the brand's own rules so every post looks like the same company. We plan the feed around what customers search for, so the posts also come up when they search. For Reel Cinemas we made the Reel Reward campaign, from the posters to the card and the popcorn bucket. For Whispers of Alara we make the social content.

Social media content, photography and film, reels, campaign artwork

All content work

04Lento, the idea

Strategy

The idea before the artwork, and the consultancy around it.

Brand strategy in Dubai, settled before any artwork: who the business sells to and why they should choose it over the alternatives. We write it down as a plan, with the marketing strategy that follows, so the identity, the website and the content can all be checked against it. For Lento, an all-day restaurant in Addis Ababa, the idea came first: every restaurant sells food and rents time, so Lento sells the hour itself.

Brand strategy, positioning, marketing strategy, creative consultancy

All strategy work

Who we work with

Three sectors, each with a page of its own: luxury retail, real estate, and high-end food and beverage.

Branding, packaging and website design for fine jewellery, fashion houses and boutiques in Dubai.

From the box to the feed, the identity, the packaging, the campaign and the website hold together, so a piece reads the same in the window, on the product page and in the story.

The work runs from jewellery branding and packaging design to the fashion website, the lookbook and the campaign.

Clients include Whispers of Alara, La Vie and Uzay in jewellery, and Iriana and AIM in fashion.

It starts with one conversation about the collection and who buys it.

Real estate branding and website design in Dubai, for developers, brokerages, communities and sales galleries.

The identity, the website, the sales collateral and the campaign are designed together, so a project reads the same on the hoarding, in the brochure and on the screen.

That covers the project brand, the sales brochure, the hoarding and the signage, the sales gallery, the listing pages and the launch campaign.

A brokerage gets the same system at its own scale: the identity, the website and the templates that keep every listing on brand.

Clients include Damac, AveNew Development, Avenew Real Estate Brokerage and Mustaqbal Fund.

Restaurant and café branding in Dubai: the identity, the menu, the packaging and the content, for cafés, restaurants and hospitality groups.

The identity, the menu, the packaging and the social content are designed together, so the room, the table and the phone read as one place.

The work runs from the restaurant logo and the menu design to the takeaway packaging, the website and the reels for the feed.

The menu is designed from one list for print and for the phone, so the QR version is a page that reads on a screen, not a PDF.

For Lento, an all-day restaurant in Addis Ababa, the studio designed the identity, the packaging, the menu and the interior direction.

Four disciplines, one business.

A business is not ready when the logo is approved. It is ready when the strategy is set, the website says the same thing, the feed looks like the same company and the next campaign starts from the same idea. That is why the studio does all four itself.

We work with developers and brokerages, jewellers and fashion houses, cafés and restaurants, and with cultural clients such as Expo 2020 Dubai and the Museum of the Future. Each case says what was delivered, and which pictures are mock-ups or renders.

The studio

The two squares of the Alternative Space mark silk-screened, overlapping, on a print table (a generated photograph)

Journal

All entries

The Alternative Space lockup on white, between a cornflower square and a red pencil square

Common Ground: the identity of Alternative Space

Two squares, one shared. How the studio's own mark was drawn, and why the colours come in pairs.

New business

Tell us about your project.

One conversation to start: what it is, where it is going, and when.

Get in touch